Unlocking Growth with the Places Aggregate API
Unlocking Growth with the Places Aggregate API
At NGIS, we know that geospatial intelligence is essential for smart business decisions. As a Google Premier Partner, we help businesses overcome the limitations of outdated location data, showing them how to leverage the real-time insights available from Google Maps Platform. Places Aggregate API is an example of this – offering a new layer of insights about the character and activity of an area.
This data directly addresses key business challenges in both the retail and insurance sectors.
Retail: Smarter Site Selection, Marketing, and Logistics
Store Location & Expansion:
Relying on historic data alone can lead to missed opportunities. The Places Aggregate API provides insights into local popularity, nearby business types, and activity trends, helping retailers make data-backed decisions on profitable new locations. This moves beyond traditional guesswork.


Geo-targeted Marketing:
Blanket promotions often fail to connect with customers. This API allows for campaigns to be tailored to the immediate surroundings, such as targeting customers near gyms with relevant healthy food ads or near office blocks with lunch specials. The result is more effective, relevant marketing.
Logistics Optimisation:
Inaccurate delivery times and inefficient last-mile routes are a significant pain point. By aggregating data on the density of specific place types (e.g., residential versus commercial buildings) and road networks, the API helps optimise delivery routes and better allocate resources for greater efficiency.
Ultimately, this data helps businesses solve complex problems. As experts in geospatial technology, we help companies understand and implement these solutions to gain a competitive edge.
