How can marketers leverage their location data?

On this week’s episode of Location Matters we dive into the world of location intelligence in marketing with Marketing Manager (and usual podcast host), Sarah Butler and CARTO team lead at Liveli, Dion Fleming. We discuss how marketers are using location intelligence platforms and spatial data to help glean insights into buying behaviour of their customers and, in particular, look into a webinar Liveli recently hosted, alongside Google Cloud partner, Data Runs Deep and experiential gift company, Red Balloon. In this episode, we go a bit deeper into the sorts of data marketers collect, how this can be supplemented with third party data streams, how we can ingest the data into Google BigQuery and then visualise this information using CARTO. We also look at how this location data can dictate where we allocate advertising spend and how, in a world of Covid-19, we can use this information to make business decisions.

Webinar: Understand your product demand: Your Google Analytics data visualised with CARTO and BigQuery

Blog: Google Analytics spatial data visualised with BigQuery

More Podcasts

Listen to more podcasts for the latest industry insights, expert interviews and cutting-edge trends in geospatial.

View all

The best data for emergency services CAD systems

Posted on July 15, 2022

HERE Technologies has just been recognised as the top ranked location platform by industry analysts at Strategy Analytics. The annual report benchmarks the world’s largest location companies and ranks HERE, Google, Mapbox and TomTom across seven categories. We were lucky to speak with two experts in the location technology industry recently, and our discussion dives…

Coastal Risk Australia gets an update.

Posted on May 11, 2022

Location Matters welcomes CEO of FrontierSI, Graeme Kernich to the podcast for the first time to get the scoop on the updated Coastal Risk Australia, climate modelling tool which was first built in 2015. In partnership with FrontierSI, NGIS developed Coastal Risk Australia to illustrate the severity of rising seas based on the latest scientific…

Drone mapping with Karen Joyce

Posted on March 25, 2022

We are excited to have Karen Joyce, She Maps Founder and Senior Lecturer in Remote Sensing, back on the Location Matters podcast this week! Karen sat down with our Senior GIS Consultant, Marty Rocks, and Winyama IT Coordinator, Time Cable, to talk about everything drone mapping. Tune in to this episode to learn about some of…

Empowering women to enter tech careers

Posted on March 11, 2022

Find out what ‘rubber-ducking’ is. Hear why Khia has been crying happy tears and celebrate the perspective that women bring to the table in this special edition of Location Matters, curated in lieu of International Women’s Day. New Location Matters host, Claire Wilson, is joined by guests Kate Kirwin, founder of She Codes, Daphne Yu, Graduate…

What does the Esri utilities upgrade mean for your business?

Posted on March 3, 2022

In this week’s episode we are excited to welcome two colleagues from our new Brisbane office onto the Location Matters podcast to talk about the Esri ArcGIS utilities upgrade. Alex Geer, NGIS Queensland General Manager, and Conway Pene, Principal GIS Consultant have worked on many utilities GIS projects and give us some insight into what…

What is First Nations Earth Observation?

Posted on February 9, 2022

We’re back with a brand new season of Location Matters! To kick off the first episode, we’re joined by Andrew Dowding, Managing Director of Winyama, and Yvonne Fong, Data Scientist at EO Data Science, to discuss the importance of First Nations Earth Observation and how Winyama are working towards seeing more Indigenous communities utilise Earth…