How are ads and maps becoming more integrated? And how can you take advantage?

Google have new integrations of AdWords and Analytics into Google Maps. These changes will affect how businesses use Maps to reach consumers and in turn, how and where consumers choose to shop, eat and more.

The new Google Maps ads are designed to help businesses be more visible at moments when consumers are searching online (particularly on a mobile device), driving more foot traffic to your physical location. These include promoted pins, in-store promotions, customizable business pages and local inventory search.

One new feature that Google will soon be releasing is promoted pins. These branded pins help you stand out to people who are viewing Google Maps nearby. Maps users may also start to see promoted pins for nearby coffee shops, fuel stations or restaurants along their driving route. Local business pages are also changing: Google is implementing the ability for businesses to highlight current specials along with the ability to browse product inventory. The aim of this is to encourage consumers to explore a store before they even arrive.

 

The flip side of this innovation is that your competitors could pay to appear on your application’s map. With the addition of ads and promotions on Google Maps, businesses may look at the Google Maps Premium Plan to control what is shown on Google Maps across their websites and apps.

Controlling what is shown on their maps, businesses can avoid leading a potential customer to discover a competitor’s store nearby or prevent competitor’s advertisements from appearing on the maps.

For more information on Google Maps Premium Plan, get in touch with NGIS.

Related Articles

Here are more related articles you may be interested in.

Women in GIS at NGIS

Posted on
The geospatial industry has long been male-dominated, but women are making strides and shaping its future. At NGIS, women make up 43% of our team, demonstrating our commitment to diversity and inclusion. We are proud to celebrate the talented women at NGIS who are pushing boundaries, driving innovation, and inspiring the next generation.  Ahead of International Women’s Day, we spoke to four remarkable women in GIS about their journeys, challenges, and advice for those looking to enter the field. Here’s what they had to say:
Read More Women in GIS at NGIS

Monitoring the disappearing underwater forest

Posted on
What if one of the most critical ecosystems in our oceans was vanishing before our eyes without us even noticing? 95% of Tasmania’s kelp forests have vanished. Along Australia’s southern coastline, Giant Kelp forests, known for their towering underwater canopies and vital role in marine biodiversity, are quietly disappearing. NGIS is proud to be part…
Read More Monitoring the disappearing underwater forest

Launching a Sustainable Coffee Future

Posted on
During Climate Week 2024, a groundbreaking initiative was announced, uniting key global players to transform the coffee supply chain. The UNIDO Solutions Platform is a digital tool that helps coffee producers gain important insights into their supply chains. By using artificial intelligence (AI), the platform enables producers to understand the environmental impacts of their operations and adopt more sustainable practices. It specifically addresses the new and evolving regulatory requirements, providing data-driven solutions to create a sustainable and climate-resilient coffee supply chain for everyone involved.
Read More Launching a Sustainable Coffee Future

Empowering the Abu Dhabi Department of Municipalities and Transport in Traffic Monitoring and Flood Mitigation

Posted on
TraceMark™ Flow an NGIS Solution has helped the Abu Dhabi Department of Municipalities and Transport (DMT) in traffic monitoring and flood mitigation. During the heavy rain event in April 2024, TraceMark™ Flow proved instrumental in managing traffic disruptions and infrastructure challenges by providing real-time data and intuitive dashboards for swift, informed decision-making. Beyond traffic monitoring, TraceMark™…
Read More Empowering the Abu Dhabi Department of Municipalities and Transport in Traffic Monitoring and Flood Mitigation

TraceMark takes home the Transformative Solutions Award at The INCITE Awards

Posted on
We are pleased to announce that NGIS has won the Transformative Solutions Award for our TraceMark™ Sustainable Sourcing platform at this year’s INCITE Awards. Earlier this month, our team attended the awards ceremony at The Westin Perth. It was a wonderful evening, and a fantastic opportunity to meet so many West Australian innovators. This award…
Read More TraceMark takes home the Transformative Solutions Award at The INCITE Awards