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Google Maps APIs power the location aspect of millions of apps and websites. When using the APIs in a premium use case, it is important to ensure that you’re getting the most out of your licence and aren’t using map credits inefficiently, without getting the benefits. Here are four things to consider if you’re concerned…
by Richard Bentley, Executive Director Do you have a “hey Bob” in your office? Your chief “hey Bob” will be easy to spot. They are the anointed power user of a piece of software/system or several pieces of software or systems. The problem with the office Bob is they are probably one of your least…
You park at your local shopping centre and your phone buzzes. It’s an instant notification from the centre’s bakery: “Fresh-baked rye bread 50% off today!” This kind of timely, relevant and useful B2C communication is made possible by geofencing and if you’re not already using geofencing technology in your business, now is the time to…
Google have new integrations of AdWords and Analytics into Google Maps. These changes will affect how businesses use Maps to reach consumers and in turn, how and where consumers choose to shop, eat and more. The new Google Maps ads are designed to help businesses be more visible at moments when consumers are searching online…
In a world where Uber, Domino’s Live Pizza Tracker and Pokemon Go are household names, consumers see maps and location-intelligence as the new norm. Mapping technology has raised the bar for consumer experience. Your customers expect to find directions, track deliveries and pinpoint locations using their smart phones and it’s up to you to accommodate…
Free tools like Google Analytics can help you improve your map functionality, ensuring your map credits are used efficiently and give clients the best experience possible for your investment. During the design phase of a project, you have an idea of the functionality your clients will need and try to design accordingly. The design you…
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