Google Maps Platform


Create engaging web and mobile applications using Google Maps’ powerful mapping platform, including driving directions, Street View imagery and more. NGIS are Premier Partners of Google Cloud, specialising in maps and can supply Premium licences and help your business develop fit for purpose applications that utilise the world’s most popular online atlas.

Get local data

Provide your application with full access to Google’s worldwide database of over 100 million business listings and points of interest with Google Places APIs.

Give your user the best route

With driving directions for 199 countries, the Directions API allows you to help users find their way to your shop, hotel or other destinations.

Get full access

Let your users see where they’re going before they even get there with visually accurate Street View imagery.

Google Cloud Premier Partners

NGIS are Google Cloud Premier Partners, one of just 24 mapping providers globally. This means you can be reassured we are fully trained in all Google geo technologies and have implemented these technologies across a wide and diverse customer complexity profile.

Google Maps platform

Google Maps API has rebranded as the Google Maps Platform. We have put together a list of resources to help you understand the new licensing structure of the Google Maps Platform- from APIs to billing and frequently asked questions.

View webinars available



NGIS are Google Cloud Premier Partners, one of just 24 mapping providers globally. This means you can be reassured we are fully trained in all Google geo technologies and have implemented these technologies across a wide and diverse customer complexity profile. We have a range of webinars available to help you under the Google Maps Platform. 





How the new Google licence model will enable you

Google Maps have restructured how API requests can be purchased, making it simpler than ever before to create custom business solutions using Google Maps... Read more here


How the Google Maps Platform will be structured

Google Maps API has rebranded as the Google Maps Platform. As part of their rebranding, Google Maps Platform have regrouped the APIs under three parts: Maps, Routing and Places... Read more here

How does automatic discounting work?

A new discounting system is being introduced to Google Maps this year that will make it easier to get started with projects and scale them up... Read more here


Thinking of ditching Google Maps? Consider these six points first

Google Maps Platform is changing the way that the Maps APIs are paid for, which might impact your business model...Read more here

Is your Google Maps bill bigger than expected?

The new commercial model of Google Maps and its new price table can lead to unexpected costs... Read more here

Google Maps in apps isn’t free anymore

Under Google Maps Platform, map loads through the Mobile SDK are still free, but other services are now billed... Read more here





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General questions

In this section you will find general questions relating to the Google Maps Platform.

How does the new licensing work? I find the entire licensing structure confusing.

NGIS can assist with this. In fact, the new changes make understanding the way Google Maps are licensed much easier than in the past. Talk to your account manager and they can assist you in learning more.​

​I  used to be a standard plan customer with billing enabled, but now I am on the Premium Plan. I want a local partner to help me - can I transact through NGIS?

Yes. We are happy to help all people who are trying to make a difference to their business by using maps.​

Under the new system I don’t have a clear idea of what my spend is going to be for Google Maps. Can NGIS help me calculate my projected usage?

Yes. NGIS is skilled in understanding both the business and the technical sides of your maps application and can give you a framework to estimate usage over an annual period. This can help with budget allocation.

How do we set our licensing up under NGIS?

NGIS can assist in estimating your costs under the Google Maps Platform and provide flexibility in billing options. 

Get in touch to set your licence up with NGIS today.

Service questions

In this section you will find service related questions using the Google Maps Platform.

My map has stopped loading, what should I do?

  1. There are several things that need to be in place for your maps queries to return properly, but if the change in the service is recent, you will likely need to ensure that your licence key is properly included in all of your queries to the API. More on that here 
  2. Or NGIS offer a health check service to assess ​

I am an existing Premium Plan customer and my bridging licence has expired. What do I have to do now?

As of November 1st, Google have released a transition tool. Your project will unlock automatically under the Google Maps Platform. Contact your account manager for information on how to transition onto the Google Maps Platform. 

​I used to have an internal licence, but now I don’t see that listed. Can I still use the product in a private environment?

Yes. Under the new model there is no distinction between internal, external, OEM and asset tracking all usage is billed in the same manner

Can I switch over to the new licence model now if I’m an existing Premium Plan customer?

You can switch to the new Google Maps Platform model once your existing licence expires. Until then you are still under the same conditions and billing model as when you signed up.

What will happen if I do not have a proper API key in my current platform?

Clients that are not setup properly will start to receive warning messages such as:

  1. Warning message about unsupported version of Google Maps APIs
  2. Base map will be grayed out
  3. No styling
  4. User cannot interact with map.
  5. What will I need to do?

NGIS are here to help. Contact your account manager as they can provide you with the correct information on obtaining and implementing the appropriate key.

I have multiple licence types under the Premium Plan. What is the best practice to manage them under the Google Maps Platform?

If you have multiple SKUs (for example Maps-INT, Maps-OEM), multiple billing accounts have been created per SKU (that is, Maps-INT and Maps-OEM each have their own separate account). We recommend consolidating these into a single billing account.

Contact your account manager for more information on transitioning these licenses onto the Google Maps Platform.

Should I stop using my Client ID?

Although Google do not plan to discontinue Client ID usage in the foreseeable future, we recommend that you update your applications to use API key authentication instead of Client ID authentication. The API key offers equivalent functionality, and is fully supported in the console.

How can I monitor my usage under the Google Maps Platform

You can monitor the usage of individual APIs in the Google Cloud Platform Console.

  1. Select the project that contains the API you want to review.
  2. From the list of APIs on the Dashboard, click the name of the API.
  3. Near the top of the page, click Quotas or Usage.To see a traffic report and billing information for an entire project, follow these steps:
To see a traffic report and billing information for an entire project, follow these steps:
  1. Enable billing if you haven't already done so.
  2. Visit the Google Cloud Platform Console billing page.
  3. Select a project.
  4. In the left sidebar, click Reports. Use the filters on the right sidebar to view reports on your billing account.

NGIS offer a quarterly support package designed to ensure that all stakeholders across your business have access to the top line metrics for your Google Maps usage. Contact your account manager for more information.

Does the Google Maps Platform have usage limits?

There are no maximum daily limits on the number of requests you can make to Google Maps Platform products, and the only usage limits are related to the maximum number of "Queries Per Second" (QPS). The following table shows the QPS limit for each API:

  • Directions - 50 QPS
  • Distance Matrix - 1000 EPS
  • Elevation - 100 QPS
  • Geocoding - 50 QPS
  • Geolocation - 100 QPS
  • Dynamic Maps - 500 QPS
  • Static Maps - 500 QPS
  • Street View Image API - 500 QPS
  • Time Zone - 500 QPS
  • Places (Javascript and web) - 50 QPS
  • Roads - 500 QPS

For more information on monitoring these usage limits please contact your account manager. 

We want to perform testing on our mapping application on the Google Maps Platform before going live. How can we do this?

The Google Maps Platform charges for all usage now. There is no testing environment available for developers.

Google are offering a USD $200 free credit tier each month to assist developers in testing and production. 

You will need to enable billing and implement an API key if you do not wish to receive a "For development purposes only" watermark on your application. 

Contact your account manager for more information.

BILLING questions

In this section you will find questions relating to how the billing will be structured under the Google Maps Platform.

In my organisation I can’t use a credit card to purchase Google Maps Platform Premium Plan. Can I still pay by invoice?

Yes, please contact your NGIS account manager or speak to a member of the sales team to work out the amount and frequency of your billing by invoice.

It appears that I can set myself up on the Google Billing Console and deal directly with Google with a credit card. What is the benefit of dealing with a Premium Partner such as NGIS?

Many of our clients prefer to utilise their corporate procurement processes and issue Purchase Orders.

  • NGIS are able to facilitate multiple payment options, speak to your account manager to see how we can assist.
  • As a Premium Partner, NGIS may be able to offer its clients certain volume tier discounts.

How is usage cost calculated?

For an overview of pricing for the Google Maps Platform products, please see the Pricing Sheet.

To learn more about how Google Maps Platform APIs are billed, please see Understanding billing for Maps, Routes, and Places.

To access the partner discount tiers, please contact NGIS.

I have recently started receiving unexpected bills from Google - How can I manage these?

NGIS have access to partner volume discount tiers and a range of billing options. 

Get in touch with NGIS to find out the best option for you.

If i have multiple projects under my billing will I still get access to the volume discount billing or will each project be invoiced separately?

Accessing the partner volume discount tiers works at a sub billing level. Once you have transitioned your licence under NGIS the volume discount tiers will apply to your account automatically, regardless of the number of projects linked to your account. 

Get in touch with your account manager to learn more about the partner volume discount tiers available.

Customer service at NGIS

NGIS takes customer service post purchase very seriously — we work to ensure you bought the right thing, that you have been able to implement and track it and that it is continuing to match your needs as you grow and evolve.

When customers get full value out of Google Maps their projects are high value and get used by people in their business or customers.

Besides providing a licence to customers, NGIS can also develop solutions that are fit for your business. See examples of our work:

Case Studies

Free Whitepaper download

 How can maps deliver real operational benefits to businesses? How can you put location to work for your organization?

See how innovative brands are serving customers, coordinating teams and communicating with stakeholders using Google Maps technology in a way previously not possible.

Download now a guide that explains what it is that makes maps useful in effective business operations.

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Still can't find what you're looking for?

NGIS has an in-house team of skilled developers and GIS analysts. As a Google Maps Premier Partner we are able to provide support and tailored advice to help you solve your complex business issues using the Google Maps Platform.

If you've read through our resources page and are still unsure then get in touch with our Team Google here.


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