Sustainable sourcing for Consumer Packaged Goods
Over the past five years, there has been a 71% rise in online searches
for sustainable goods globally. The message is loud and clear—consumers want to live more sustainably as they become increasingly concerned about the origin of products and the impact they are having on the planet. This challenge is not isolated and affects the consumer packaged goods (CPG) industry. However, there can be benefits for companies making meaningful changes with the McKinsey Institute finding that a positive link exists between ESG and financial performance.
The CPG industry is faced with an opportunity to utilise world-leading technology to meet the consumers halfway and provide them with responsibly sourced products. Not only will responsibly sourcing materials have a positive impact on the environment, but it can also provide valuable benefits for companies.
- Sustainability can be used as a competitive advantage
- Sustainable business practices lead to less waste and lower costs
- A sustainability strategy increases ability to comply with regulations
We have developed TraceMark, a sustainability sourcing solution, tailored to service the needs of the CPG industry.
TraceMark is the first sustainable sourcing solution of its kind. Our team of GIS Analysts and Developers have leveraged world-leading satellite imagery, combined with the processing power of Google Cloud and Google Earth Engine, to develop an end-to-end sustainability tracing tool that can map and monitor complex supply chains.
TraceMark help’s CPG companies obtain insights into the impact on their sourcing from the environment to local communities, suppliers and everything in-between. With these insights you are able to build greater understanding of your supply chain and communicate to consumers that you are committed to sustainability. Furthermore, these insights can help you make meaningful, considered decisions and action plans for the future.
TraceMark is focusing first on tracing supply chains with raw materials such as palm oil, tea, soy, and cocoa. This is because these crops are most often linked to deforestation and conversion of natural ecosystems to farmland.